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New Sweet Straws

Feb 03, 2016

Stag Bakeries has announced launched a new brand that we're going to call West Coast.  Whilst our Stag brand is built on heritage and provenance, the new brand West Coast will bring a contemporary twist and provide us with a point of difference. It will allow the opportunity to utilise flavours, ingredients and recipes that perhaps have a more international and modern influence and that wouldn’t necessarily ‘fit’ within the Stag stable.

The first products we have launched under the West Coast brand is a range of ‘Sweet Straws’. There are four straws in the range, each inspired by a different fruit base:

Apple & Cinnamon – a classic combination of a delicately spiced orchard fruit

Blackberry & Basil – a marriage made in berry heaven thanks to the delicate addition of basil

Raspberry & Chocolate – with a generous amount of raspberry pieces and distinct chocolate aroma

Sour Cherry & Vanilla – the sourness of the cherries perfectly complemented with sweet vanilla

We make the light, crunchy, buttery straws here at our bakery and they're hand-baked in the oven. They are a sweet-twist on traditional savoury straws (like our speciality cheese straws made with Scottish speciality cheese). Enjoy the sweet straws with yogurt, ice cream or perhaps as an alternative to a traditional biscuit (they look great on the side of a saucer!).

Charlie Macdonald, owner of Stag Bakeries said “The name West Coast was chosen as a reference to our home on the West Coast of Scotland. West Coast will provide us with the flexibility to launch products that are completely different to our Stag brand. The opportunities are endless in terms of innovative product development and contemporary packaging. This is an exciting time and we hope that the Sweet Straws will be well received. The only cross-over with Stag will be that both brands are committed to providing an exceptional quality bakery range.”

The new Sweet Straws will be available from speciality independent retailers like farm shops, garden centres and delicatessens. The straws are suitable for vegetarians and are packed into vibrant packaging. RRP £2.30 for the 80g box.

Did you know that as well as the ambient range of sweet and savoury biscuits, Stag Bakeries also supplies over 200 freshly baked products to the local Scottish market.